The language of fashion transcends national boundaries, and in recent years, Pakistani fashion has gained international acclaim. Traditional Pakistani clothing is becoming popular in high-street fashion, on the red carpet, and even in influencer wardrobes. It is no longer limited to cultural gatherings or weddings.
Well, most people are loving it but if we look at both sides of the coin, then major progress in fashion is creating a big gap. This gap is making the new generation set apart from the modern and traditional styles. They have to know the value of it, the charm of kameez shalwar, saree or a bridal wear carry is still unmatched with any other fashion.
But before digging into this global trendsetter, it is very important to understand what exactly is fueling this sudden shift? It can either be the craving of pakistani designers to get visibility on the international platforms. Or maybe this new generation is denying the simplicity and elegance of these outfits?
From Cultural Symbol to Global Statement
Just like science is improvising itself, same as fashion is also reinventing or improvising day by day. Sometimes the change is from coming up with something completely new while sometimes mix and match comes out to be the best.
For example, if we take kameez shalwar, it always has a usual style and designs for centuries. But now many brands are offering never-ending variations of it, and these mix and match fit perfectly with East & West fashion standards.
Then there’s the lehenga choli, once reserved for weddings and formal events, now seen in music festivals and high-end fashion collections. And let’s not forget dupatta draping, which has evolved from a cultural necessity to a fashion-forward statement piece.
One thing that has also helped fashion trends and designers to get known globally is social media. As it is now very easy to upload a picture or a video and gather a wider audience, of course, the wider the audience, the bigger the sale is.
The Modern Appeal of Traditional Fabrics
One of the biggest reasons for Pakistani fashion’s rise is the versatility and comfort of its fabrics. While the West leans towards fast fashion and synthetic blends, Pakistani clothing thrives on organic cottons, breathable lawns, and rich silks that feel as luxurious as they look.
For instance, Pakistani women love lawn clothes in the summer. Now a worldwide sensation, this incredibly light cotton is perfect for the erratic weather in the UK. Jamawar shawls and velvet ensembles, on the other hand, add luxury to winter clothes.
Let’s also discuss embroidery techniques like gota patti, zardozi, resham, and mirror work, which call for hours of fine workmanship and expert workers. These adornments distinguish Pakistani clothing from mass-produced Western fashions by giving it a handcrafted, couture-like quality.
Pakistani Fashion in the UK
It is a fact that now most of the population in the UK is not British but South Asian, and this is increasing the demand for any authentic store, fashion brand, or clothing that they can go for. From the celebration of Eid, weddings to everyday fashion, not only South Asians but British are now becoming consumers of traditional fashion.
This is where a well-curated Pakistani clothing store makes all the difference. Instead of waiting for relatives to bring outfits from back home or dealing with hefty international shipping fees, UK shoppers now have access to top-tier Pakistani designer wear right at their fingertips.
From Maria B. and Sana Safinaz to Gul Ahmed and Elan, Pakistani fashion brands are gaining traction among UK shoppers who want premium outfits without the long wait. With reliable local stores and online boutiques catering to these needs, it’s easier than ever to embrace the best of Pakistani fashion without leaving the UK.
Celebrities and Influencers Making Pakistani Fashion Mainstream
It is a big achievement for Pakistani designers and traditional clothing that celebrities are taking charge of it. It is slowing becoming a niche market to a mainstream! If we look closely, then in recent years, it is quite obvious how Bollywood actresses, European fashion designers, and even Hollywood stylists are creating fusions with traditional Pakistani outfits!
Pakistani designers and fashion are happy whenever someone wants to go for a look with bold colors with the touch of detailed work, they are going for Pakistani fashion! Now even designer are doing their best and experimenting with different cuts, techniques, and colors.
Have you tried something yet?
Let’s Wrap it Up!
Even if you are looking to get something luxury, bold colors, a saree, or any handmade dress, all you have to do is open up the treasure, or if we call it ‘String & Thread,’ and add to the cart the dress catching your eye! But make sure that while being the fashion Diva, dont forget to stay in your comfort zone.
So, style enthusiasts, are you prepared to add a dash of Pakistani flair to your wardrobe? There is no doubt that Pakistani fashion is here to stay and will only get more fascinating, whether you opt for an eye-catching bridal gown, a chic yet carefree lawn suit, or a gorgeous, embroidered lehenga.
